Author Archives: Kimberly Reis / FreedomBusinessWorks

Do you know what those suffixes mean in domain names?

Have you ever wondered how the suffixes on domain names are chosen and what they mean?  Considering registering a domain name for yourself?

See the list below.  Entries marked Unrestricted are available to the average website builder like you and me.

  • .aero   Used solely by businesses engaged in the air transport industry.
  • .biz   Created to provide relief for the wildly-popular .com suffix.  Unrestricted.
  • .com   Originally intended for for-profit businesses, but has come to be used by all types of entities including non-profits, schools, and private individuals.  Unrestricted.
  • .coop  Limited to cooperatives only.
  • .edu  Used almost exclusively by U.S. colleges and universities which are accredited by an accrediting agency recognized by the U.S. Department of Education.
  • .gov   Limited to U.S. government entities at the federal, state, and local levels.
  • .info   Informational sites.  Unrestricted.
  • .int   Strictly limited to organizations, offices, and programs which are endorsed by a treaty between two or more nations.
  • .jobs   Designed to be added after the names of established companies with jobs to advertise.  Owners of a “company.jobs” domain are not permitted to post jobs of third party employers.
  • .mil   Limited to use by the U.S. military.
  • .mobi   Limited to sites designed for use by mobile devices.
  • .museum   Used solely by entities verified to be legitimate museums.
  • .name   For use by individuals, by name.  Registrations may be challenged if they are not by individuals, or by owners of fictional characters.  Unrestricted.
  • .net   Originally intended for use by domains pointing to a distributed network of computers, or “umbrella” sites that act as the portal to a set of smaller websites.  Unrestricted.
  • .org   Originally intended for, and still primarily used by, non-profit organizations.  Open registration.
  • .pro   Reserved for licensed or certified lawyers, accountants, physicians and engineers.
  • .tel   Reserved for internet communications services.
  • .travel   Limited to travel and tourism industry related sites.
  • .xxx   Reserved for sites providing sexually-explicit content, such as pornography.

This information was adapted from the Wikipedia entry at http://en.wikipedia.org/wiki/List_of_Internet_top-level_domains

Is Your Business Website Missing This Key Characteristic?

Your website should never just tell readers about your business, it should always prompt them to take a specific action toward a desired reward:

“Click here for a coupon worth 15% off toward your first purchase!” 

“Enter your email to receive our free report on …”

The key is to provide readers something tangible and worthwhile in return for their action.  Make them feel luckier and smarter than others who did not see or take action on your special offer. 

The action you request should always bring the customer a step closer to committing to your business or service.